Are you ready to grow to the next level?
As your data-driven fractional CMO, I bring systems thinking and cross-disciplinary expertise to connect marketing efforts with business goals.
I help B2B companies unlock sustainable growth through strategic leadership, clear direction, and integrated marketing systems that drive results.
It’s easier than you think.
Accelerate your B2B growth with Jen Thompson, a Fractional CMO, who brings 20+ years of marketing expertise to your leadership.
Our Fractional CMO services help $2M-$50M companies build data-driven marketing systems that deliver predictable revenue. Transform your marketing from cost center to growth engine with proven strategies and AI-powered solutions.
Not only is Jen super smart and a pleasure to work with, she's able to work through lots of iterations quickly using her own AI tools for content marketing and keep us focused on our business strategy. The ideas are great and what's more the execution is efficient and effective.
Reuben Shafer,
Sales and Technology Executive, Managing Partner DataNet 5 star
You know you are ready to grow to the next level when:
You are using data to drive decisions
You are in the black and you know exactly why
You know which channels generate the most profit
You have data you know how to action
Your customer requests are quickly and accurately addressed
If this doesn’t sound quite like you, you are not alone.
71% of companies do not use data to make decisions.
However, companies that do use data to make decisions are
“Companies that start small, with a focus on delivering immediate business value and establishing a foundation one step at a time, have been most successful in building data-driven organizations for the long haul.” ~ Randy Bean, Harvard Business Review, 2023
When is the right time to start?
Right now.
You Don't Have to Make this Journey Alone
Find your edge to scale to the next level.
Approachable and Customer-Focused with an Intellectual Curiosity
Jen is great at unravelling complex data sets, understanding and setting up of systems for gathering data, and always relates every new learning and activity back to the customer to ensure the business is grounded in what really matters. Beyond Jen’s profound expertise lies a warm, funny and affable personality, she is approachable and supportive to everyone in her team.
Vika Lebedeva-Baxterm
Co-founder COO, Qincade
Enabling Insights: Visualize your Data
Plan Better. Make Better Decisions.
Fractional CMO services powered by expert data strategy consulting. We transform marketing performance through real-time analytics dashboards and KPIs. Integrating Google Analytics, CRM, and social media data to reveal actionable insights, we help B2B companies turn complex marketing metrics into clear performance indicators that drive continuous improvement and ROI.
Dashboards also serve as a communication tool to quickly inform resource allocation, making it easy for senior leadership to see immediately when it’s not in alignment with strategy. These dashboards provide clear insights into how time, messaging, and budget resources are utilized. They also serve as valuable indicators for potential adjustments in business strategy.
In larger companies particularly, without dashboards, these details can be lost so senior leadership with the vision and strategy cannot easily what actions their teams are taking and how they are allocating resources.
Data Visualization Services
Find your edge to scale to the next level.
About
Jennifer Thompson, MLIS
Strategic Marketing Leadership that Connects the Dots
My systems thinking approach, backed by cross-disciplinary expertise in philosophy, information science, programming, and design, enables me to:
See connections across marketing, technology, and business goals others miss
Transform complex market dynamics into clear growth strategies
Build integrated marketing systems that scale and deliver ROI
Create alignment between people, processes, and technology
Proven success includes helping scale a biotech startup from $1M to $20M through strategic systems thinking and marketing optimization. I help B2B companies turn disconnected marketing efforts into cohesive growth engines.
Fractional CMO
Jen’s natural understanding of business strategy coupled with her expertise in martech and content marketing/lead management make her my goto for marketing strategy and setup.
David Mead, PhD
Founder and CEO of multiple Biotech startups
Let's Transform Your Marketing into a Growth Engine
Ready to bring strategic marketing leadership to your business? As your fractional CMO, I’ll help align your marketing with business goals and create sustainable growth.
Free Strategic Consultation
Custom Marketing Roadmap
Expert CMO Guidance Without the Full-Time Cost
Case Studies
Marketing and Tech Stack Strategy
Challenge: Biotech Startup needed to scale marketing and sales strategy and staff.
Outcome: developed marketing strategy including connected customer journey with improved content so users could easily undertand the offer with clear path to purchase. Identified developer who was perfect for budget and skills needed, as well as advising client on hiring for additional marketing and tech roles. Resulted in an increased engagement rate and increased revenue.
Marketing Insights
Challenge: Multi-national company had siloed marketing and sales data making it virtually inaccessible.
Outcome: established automated, real-time metrics activities across data systems, campaigns, content, and content types enabling to see against the funnel media spend and cost per lead, top performing content etc. Ensured alignment across teams and leadership in budget spend and strategy.
Insights and Dashboard
Challenge: Too many custom activities that take too much time and too little revenue.
Outcome: Identified top revenue drivers and focused on simplifying the journey with two simple goals: driving people to two passive revenue streams: Patreon and a self-paced classroom package. Target: increase revenue from Patreon by 300%.
Maximizing ROI with Innovative Solutions
Super approachable team player with innovative approaches. I would recommend her to any organization looking for an all rounded marketing consultant with expertise on delivering campaigns using latest MarTech platforms with insight analysis so that your ROI could be maximized.
Joy Kang
LGC Biosearch
Questions or comments? I'd love to hear from you.
Start Your Data-Driven Journey Now 🚀
Schedule Your Free Consult: Let’s map out a roadmap tailored to your growth stage and goals.
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A note on imagery: all of EdgeWorks' brand images originate from my prompting the artificial intelligence program, MidJourney, where I used terms related to Data Analysis, Scalability, and Fractals requested in my brand colors.